Creativity and why it matters

Close your eyes and imagine yourself scrolling through your social media and seeing the same, boring advertisements in your news feed over and over again. Now, I want you to think, a single advertisement, that is only a colour, fun and goes on to tell a really neat and/or funny story.

Innovative Digital Marketing and Its Ability to Expand Your Business

The online presence of a company is essential now. It is simply not enough to have a website or social media account set up. The public has to be able to find you, which takes innovative and imaginative thinking, which is why you will benefit from the services of a digital marketing professional.

Digital marketing? What is that?

Digital marketing is simply telling the world about you and your business and your services online. It is not as easy as posting a few photos or advertisements. It is about using imaginative and inventive ideas to tell and share your unique story, in a creative way, and maybe that means pictures, video, animated graphics and etc.

Every business is different, and a properly educated, imaginative digital marketing professional can help you tell and portray your businesses in its own unique manner, so, potential customers can connect and feel they can purchase from you, not from someone else.

How Local Companies can Leverage

Many local companies are trying to reach more customers online, but they are having a hard time figuring out how. This is where a digital marketing professional comes in to help local companies showcase themselves to customers in their local communities, and beyond.

A talented professional will know how to work through the basics of identifying who people are and where they spend their time, online, to help you focus your advertising to the right people, with the right message.

What does that look like?

A digital marketing professional can do many different things, including:

Writing fun articles or short posts to keep your businesses engaged and alive

Creating images, graphics, infographics, and videos that promote your company

Managing your Facebook, Instagram, and any other of your social properties

Helping your web site get on Google (so customers who are looking for you can find you)

Creating ads that actually work and bring real customers in to your business
Analyzing how everything is working, and then figuring out what can be improved

All done in a creative and strategic way, so you can sit back and watch your business take shape and grow.

Why me?

I don’t get hung up on the labour and number, I get hung up on your story and finding ways to tell it in an effective way